The World’s Top B2B Brands are Using Social Media – Are You?

Author: Tom Manke Social media marketing used to be a term associated with ‘business to consumer’ companies like Coke and McDonald’s. The B2C social marketing approach had improved customer engagement and enhanced customer relations and profits for these...

How Can B2B Companies Establish a Social Media Presence?

Author: Tom Manke   Let’s finally face it – most B2B companies are clueless in nailing their social media marketing strategies. This shouldn’t come as a surprise since social media platforms like Facebook, Twitter, and Instagram are being used...